When we talk about reaching to more people the first name that comes to mind is Facebook. With more than 1.6 billion active profiles, it is one of the most effective platforms to promote your business.
How many ‘Likes’ does your business Page have? If you’re into business, you probably know how important this number is.
Boosting your post on Facebook is one of the best ways to increase your reach and get more likes as it gets you to larger audiences in less time. Create an event, promote discounts and offers, or update your audiences with the latest happenings of your business, anything that you do can be a strong content eligible to boost your post and increase the likes of your page. But while it seems like a magic wand to increase the numbers of your page with complete control over your audiences, budget, etc., it’s also very easy to lose money on Facebook boost and get no result.
Wondering how to get most out of your Facebook boost? Here are some easy tips for optimizing your ad:
Boost an Effective Post: Choose a strong and meaningful post that has a purpose and clear call to action to inspire people to become your customers. An easy way to do this is to choose a post that is already doing well and boost it.
Images: Add an eye-catching image to make your post more interesting and catch the attention of your customers.
Be consistent: Make sure to have a consistent message throughout your post, website & landing pages so that the audiences can get a clear idea about your brand and offerings.
Easy Conversation: Keep your post short, fun, fresh, easy to understand and inspirational so that people feel connected & interact. Lengthy and preachy posts have more chances to get ignored by the audiences, hampering your marketing efforts.
Measure results and be flexible: Once your Facebook boost is active, constant monitoring is essential to know its effectiveness. Consider factors like an increase in website traffic, followers, likes & shares, sales enquiry etc., after the boost. This will help you decide if your ad is effective and at any time if you feel otherwise, be flexible to pause it and change your post to the one you feel can be more effective.
While boosting a post may seem very easy, several factors should be considered in order to use it effectively and gain results. To avoid irrelevant clicks and visitors, we need to understand our target audiences, business goals, and why users should care about thepost.
Need some help with your Facebook and social media marketing? Be it developing posts, social media content or engaging the audiences, our social media marketing experts will work with you to manage your Facebook presence and setup marketing campaigns. Choose your marketing packages now contact us.