How important is a logo for your business?

In the excitement of setting up your own business, people tend to ignore a very important element- the brand logo. There are several questions like ‘Do I really need a logo?’’ ‘Maybe I can add a logo later’ or ‘Maybe I don’t need it at all.” All these questions make people skip creating a brand logo & loosing the only chance to give a face to their business. A logo is much more than just an image-it is how your clients recognize your brand creating a foundation for your business giving it a strong digital presence. If you’re about to decide whether or not to have a logo, we give you 7 reasons why a logo is important to a business.

a) Creates a strong first impression: The famous designer Paul Rand wrote, “A logo doesn’t sell (directly), it identifies.” It is an easy way to convey to your potential customers that your business is professional, trustworthy, and provides quality goods and services.

b) Gets you recognition: Your logo is the face of your business for the audiences. It creates an offline asset to your business and has a strong recall value to the audiences.

c) Brand Identity: A well-designed logo creates a brand identity maintaining consistency over time and develops credibility. It also instils trust among stakeholders, competitors, and customers.

d) Gives an edge over your competition: While a good logo reflects who you are, but it also distinguishes you from everybody else. A good logo should dare to be different.

e) Fosters Brand Loyalty: A recognizable and familiar logo goes a long way towards building brand loyalty. So, it is very important for brands to create an effective logo and maintain it for a longer time to evoke brand loyalty among the audiences.

So, there you go! A logo may not be top of your agenda, however, it’s essential to make your brand successful. The next question that arises is how to create an effective logo? A logo should be simple, distinct and ready to be printed in any size be it a billboard, business card or digital documents & graphics with all elements like the fonts, shapes, colours, representing the brand. For example, a corporate firm shall use formal and basic colours for their logo while an event management company may use fancy fonts and bold colours. To summarize all, a well-designed logo is an easy way to convey to your potential customers that your business is professional, trustworthy and provides quality goods and services.

Does your current logo tell who you are and what you can offer to your customers? If your logo is mission or outdated, we help you design just the right logo with our expertise and creativity. To go over the possibilities contact us today.