Have you spent your time and effort on a stunning website but not getting enough visitors? Your website is considered to be the foundation of your online business, but a website without visitors is like a ship without a sailor—it has no direction. Search engine optimization (SEO) is an important part of website marketing and must be optimised for search engines to ensure that you reach out to as many people as possible. SEO helps businesses improve their rankings in search engines, which means it gets your business in front of the right people at the right time, giving you more visibility and reach.
Over half of the website traffic comes from the search engines like Google and Bing. So, we have no other option than to perform well at SEO, but the million- dollar question is how? With so many SEO tips out there, it can be difficult to figure out what works and what doesn't. It is a common misconception that SEO is a one-time thing and you only have to do it once. In reality, this process is an ongoing task that requires time and commitment. In this blog we will help you understand how to improve your website's rankings with the best practises of SEO.
Here are the top 5 on-page tactics you can use to boost your SEO and increase your website traffic:
1. Add keyword to your homepage:
It’s a no secret that keywords can do miracles to your website’s SEO but did you know that where you place your keywords matters the most? The search engines put more weight on terms that appear at the top of a webpage. So, make sure that you place at least one of your top-ranking keywords on your homepage. title tags and meta descriptions to get the optimum results.
2. Add alt text to all of your images:
Images on your website are not only to make them more attractive but they can be used to make your website interesting for the search engines too. Adding alt text to the images helps the search engines detect them, giving your website an extra boost and at the same time, makes it accessible to visually impaired people.
3. Update your content regularly:
Strong content is the best SEO strategy any website can have. Search engines determine your website’s relevancy based on its content, and regularly updated content is considered the best for determining a site’s relevancy. You can also add blogs and feeds to your website to keep it updated.
4. Make sure your pages load fast:
A flashy website looks stunning, but a website that takes forever to load is a big no-no! The ideal website load time for mobile sites is 1-2 seconds. If your website is taking more time to load, then you are at risk of losing your visitors and gaining some really frustrated customers. Google has indicated that site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. In short, your website should load as fast as possible!
5. Add social media engagement: Social media marketing can help a website's SEO. This is because search engines measure the social media popularity of a site, and the links that you share across social media platforms increase the website's reputation. Social media profiles also keep the content updated and, at the same time, establish the validity of your page. If it has a high number of likes, shares and followers, then it’s very likely that it will rank higher in search results.
Search engine optimisation can be a magic wand for your website only if it is used properly. By applying these 5 SEO best practices, you can gain a huge advantage over your competitors and start receiving traffic from the search results. But we understand that SEO is not the easiest of tasks to accomplish, especially if you are doing everything by yourself. It is always a good idea to ask for help when you need it, which is what we would be more than happy to do. We can help with both your on-page and off-page SEO for your site, which should give it the best possible chances of ranking well in search engines. If you’re still having trouble getting your SEO right, don’t hesitate to contact us!